ChatGPT
The default AI assistant — the broadest feature set, and the benchmark every other tool gets measured against
Prices are stamped with the month they were read against the vendor's own page. Changes are dated. No tool here is described as tested, because none of them was.
Corrections and price changes are dated on the changelog. Vendor changes are dated on the news desk. Both are written by hand; neither is scraped or scheduled.
Every profile carries a written verdict and a price section that says when it was last read.
The default AI assistant — the broadest feature set, and the benchmark every other tool gets measured against
The assistant for people who read a lot: long documents, careful prose, and fewer invented answers
The assistant that already has your email, docs and calendar — if you live in Google Workspace
An answer engine that cites its sources — the tool to open when you need to check, not just to write
For mood boards, concept art and illustration: the best aesthetic defaults in the category, the least control over exact composition
Image generation that lives inside your chat: good at following a fussy written brief, average at making it look beautiful
The image model you run yourself: unlimited private generations and real control, paid for in setup time and hardware
AI video for people who already edit: shot-level control and a post-production toolkit, billed in credits you spend on takes you delete
The eight questions I ask before paying for any AI tool, plus how to read a pricing page without being fooled by it.
What each assistant is genuinely good at, where each one falls short, and when the free tier is enough for real work.
Ten habits that improve results in every assistant: audience, constraints, pasted context, examples and iteration.
What people actually mean by 'agent', the loop behind every one of them, and the four places they reliably pay off.
'Free' usually means limited. These are the tools whose free tier is generous enough to finish real work in.
The four families of image tools, matched by job — plus the licensing and privacy details that decide your real cost.